Good branding of an IT team


Meetup is an interesting site. It seeks to move an online socializing function to a local ‘offline’ face to face meet-up.

In other words — off Facebook and let’s go get some beers!

What’s more impressive is the way that they brand Meet-up, which is a New York start-up. Here’s an interesting exercise branding Meet-up’s employment culture versus the big comparator of Google and the GooglePlex.

It’s obviously tongue-in-cheek, but it’s a good way to retain and inspire staff. At least I think so.

What could you do to keep your I.T. team happy  and proud of your culture?

Connect with me via twitter: @christopherhire